OpenIDEO

Lakhani, Karim R.; Fayard, Anne-Laure; Levina, Natalia; Pokrywa, Stephanie Healy

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OpenIDEO

Harvard Business School Technology & Operations Mgt. Unit Case No. 612-066

Posted: 7 May 2012

See all articles by Karim R. Lakhani

Karim R. Lakhani

Harvard Business School - Technology and Operations Management Group; Harvard Institute for Quantitative Social Science; Harvard University - Berkman Klein Center for Internet & Society

Anne-Laure Fayard

New York University (NYU) - NYU Polytechnic School of Engineering

Natalia Levina

New York University (NYU) - Department of Information, Operations, and Management Sciences

Stephanie Healy Pokrywa

Harvard University - Business School (HBS)

Date Written: February 24, 2012

Abstract

The case describes OpenIDEO, an online offshoot of IDEO, one of the world's leading product design firms. OpenIDEO leverages IDEO's innovative design process and an online community to create solutions for social issues. Emphasis is placed on a comparing the IDEO and OpenlDEO processes using real-world project examples. For IDEO this includes the redesign of Air New Zealand's long haul flights. For OpenIDEO this includes increasing bone marrow donor registrations and improving personal sanitation in Ghana. In addition, the importance of fostering a collaborative online environment is explored.

Learning Objective: To compare and contrast traditional and open innovation-based designing processes. Investigate the Impact of a traditional firm going open.

Suggested Citation: Suggested Citation

Lakhani, Karim R. and Fayard, Anne-Laure and Levina, Natalia and Pokrywa, Stephanie Healy, OpenIDEO (February 24, 2012). Harvard Business School Technology & Operations Mgt. Unit Case No. 612-066, Available at SSRN: https://ssrn.com/abstract=2053435