Visitors of Two Types of Museums: Do Expenditure Patterns Differ?

Brida J.G., Disegna M., Scuderi R. (2013). Visitors of two types of museums: do expenditure patterns differ? Tourism Economics, 19(5), doi: 10.5367/te.2013.0295, pp.1027-1047, ISSN 1354-8166

Posted: 18 Feb 2020

See all articles by Juan Gabriel Brida

Juan Gabriel Brida

Universidad de la República

Marta Disegna

Bournemouth University AFE Department

Raffaele Scuderi

Kore University of Enna - School of Economics

Date Written: May 15, 2012

Abstract

This study aims at estimating and comparing the determinants of expenditure behaviour of visitors in two types of museums. An ad-hoc survey was conducted between June and September 2011 among the visitors of the principal museums of the two provinces of Bolzano and Trento: the South Tyrol Museum of Archeology (Bolzano), hosting the permanent exhibition of the “Iceman” Ötzi, and the Museum of Modern and Contemporaneous Art of Trento and Rovereto (MART). The double-hurdle procedure of Heien and Wessels (1999) is used in order to obtain consistent estimates and split the process of spending decision into the stages of ‘activation’ and ‘outcome’. Results highlight two distinct profiles of visitors. Spending of the modern art museum visitor was positively related to her cultural interest, whereas the expenditure profile of the archaeological museum guest was more ‘generalist’.

Keywords: Visitors expenditure, museum, double-hurdle model, spending behaviour

JEL Classification: C19, D12, L83

Suggested Citation

Brida, Juan Gabriel and Disegna, Marta and Scuderi, Raffaele, Visitors of Two Types of Museums: Do Expenditure Patterns Differ? (May 15, 2012). Brida J.G., Disegna M., Scuderi R. (2013). Visitors of two types of museums: do expenditure patterns differ? Tourism Economics, 19(5), doi: 10.5367/te.2013.0295, pp.1027-1047, ISSN 1354-8166, Available at SSRN: https://ssrn.com/abstract=2060840 or http://dx.doi.org/10.2139/ssrn.2060840

Juan Gabriel Brida (Contact Author)

Universidad de la República ( email )

Av. 18 de Julio
Montevideo, 1968
Uruguay

Marta Disegna

Bournemouth University AFE Department ( email )

Executive Business Centre, 89 Holdenhurst Road,
Bournemouth, BH8 8EB
United Kingdom

Raffaele Scuderi

Kore University of Enna - School of Economics ( email )

Faculty of Economics and Law
Via delle Olimpiadi
Enna, Enna 94100
Italy

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