How Low Spending Control Harms Consumers

Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012

Mays Business School Research Paper No. 2012-62

15 Pages Posted: 16 May 2012

See all articles by William O. Bearden

William O. Bearden

affiliation not provided to SSRN

Kelly Haws

Vanderbilt University - Marketing

Date Written: 2011

Abstract

Self-control is a critical aspect of consumer behavior that has wide-ranging implications for individual and societal welfare. The present research builds upon previous work regarding consumer spending self-control by examining the financial, decision making, social, and psychological consequences of low consumer spending self-control. Further, the relationship between consumer spending self-control and general self-control is explored, contributing to a greater understanding of how more general traits translate into spending-related outcomes. This research includes investigations of allocations to retirement accounts, responses to credit limits, resource depletion effects from repeated decision making, and the potential for broader negative social and psychological consequences from low consumer spending self-control.

Keywords: Spending, Self-control, Budget, Consumer welfare, Credit cards, Financial planning

Suggested Citation

Bearden, William O. and Haws, Kelly, How Low Spending Control Harms Consumers (2011). Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012; Mays Business School Research Paper No. 2012-62. Available at SSRN: https://ssrn.com/abstract=2061252

William O. Bearden (Contact Author)

affiliation not provided to SSRN ( email )

Kelly Haws

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

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