How Low Spending Control Harms Consumers
Journal of the Academy of Marketing Science, Vol. 40, p. 181, 2012
15 Pages Posted: 16 May 2012
Date Written: 2011
Self-control is a critical aspect of consumer behavior that has wide-ranging implications for individual and societal welfare. The present research builds upon previous work regarding consumer spending self-control by examining the financial, decision making, social, and psychological consequences of low consumer spending self-control. Further, the relationship between consumer spending self-control and general self-control is explored, contributing to a greater understanding of how more general traits translate into spending-related outcomes. This research includes investigations of allocations to retirement accounts, responses to credit limits, resource depletion effects from repeated decision making, and the potential for broader negative social and psychological consequences from low consumer spending self-control.
Keywords: Spending, Self-control, Budget, Consumer welfare, Credit cards, Financial planning
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