Research Note on Consumer’s Behavior: Case of Airline Electronic Ticketing

Advances in Information Technology and Management, Vol. 1, No. 2, 2012

1 Pages Posted: 17 May 2012

See all articles by Shahryar Sorooshian

Shahryar Sorooshian

University of Malaya (UM)

Erfan Rezamand

affiliation not provided to SSRN

Date Written: 2012

Abstract

This note is a short review of a study by E. Rezamand and S. Sorooshian, in airline consumer’s behavior, which tries to cover two areas of knowledge, electronic ticketing from information technology studies and consumer behavior from management studies. The paper starts with a short background and research problem statement, and then continues with research questions and objectives of the study. Finally, six variables is introduced as the research findings; which according to the gathered date, these variables have the greatest contribution to explaining the airline consumer’s behavior.

Keywords: E-ticketing, airline passenger, Malaysia, consumer’s behavior

Suggested Citation

Sorooshian, Shahryar and Rezamand, Erfan, Research Note on Consumer’s Behavior: Case of Airline Electronic Ticketing (2012). Advances in Information Technology and Management, Vol. 1, No. 2, 2012, Available at SSRN: https://ssrn.com/abstract=2061758

Shahryar Sorooshian (Contact Author)

University of Malaya (UM) ( email )

Kuala Lumpur, Wilayah Persekutuan 50603
University of Malaya (UM)
Kuala Lumpur, Wilayah Persekutuan 50603
Malaysia

Erfan Rezamand

affiliation not provided to SSRN ( email )

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