The Law of Reputation and Brands in the Asia Pacific

The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012

U of Melbourne Legal Studies Research Paper No. 592

6 Pages Posted: 24 May 2012  

Andrew T. Kenyon

University of Melbourne Law School

Wee Loon Ng-Loy

National University of Singapore (NUS) - Faculty of Law

Megan Richardson

Melbourne Law School

Date Written: May, 22 2012

Abstract

Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.

Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights

JEL Classification: K00, K19, K39

Suggested Citation

Kenyon, Andrew T. and Ng-Loy, Wee Loon and Richardson, Megan, The Law of Reputation and Brands in the Asia Pacific (May, 22 2012). The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012; U of Melbourne Legal Studies Research Paper No. 592. Available at SSRN: https://ssrn.com/abstract=2065075

Andrew T. Kenyon

University of Melbourne Law School ( email )

University Square
185 Pelham Street, Carlton
Victoria, Victoria 3010
Australia
61 3 8344 9972 (Phone)
61 3 9348 0973 (Fax)

HOME PAGE: http://www.law.unimelb.edu.au/cmcl/

Wee Loon Ng-Loy

National University of Singapore (NUS) - Faculty of Law ( email )

469G Bukit Timah Road
Eu Tong Sen Building
Singapore, 259776
Singapore

Megan Richardson (Contact Author)

Melbourne Law School ( email )

University Square
185 Pelham Street, Carlton
Victoria, Victoria 3010
Australia

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