The Law of Reputation and Brands in the Asia Pacific
The Law of Reputation and Brands in the Asia Pacific, Andrew Kenyon, Wee Loon Ng-Loy and Megan Richardson (eds.), Cambridge University Press, 2012
6 Pages Posted: 24 May 2012
Date Written: May, 22 2012
Efforts to expand the scope of legal protection given to reputation and brands in the Asia Pacific region have led to considerable controversy. Written by a variety of experts, the chapters in this book consider the developing law of reputation and brands in a fraught area.
Keywords: trademarks, unfair competition, intellectual property, consumer protection, personality rights
JEL Classification: K00, K19, K39
Suggested Citation: Suggested Citation