Strategic Internationalization of Mexican Emerging Multinationals

24 Pages Posted: 6 Nov 2012

See all articles by José G. Vargas-Hernández

José G. Vargas-Hernández

Universidad de Guadalajara, University Center for Economic and Managerial Sciences

Dr. Adrian Leon-Arias

affiliation not provided to SSRN

Dr. Andres Valdez-Zepeda

affiliation not provided to SSRN

Dr. Victor Castillo-Giron

affiliation not provided to SSRN

Date Written: May 25, 2012

Abstract

The opening of the Mexican economy and globalization bring new opportunities for Mexican companies to expand their markets and get their products around the world. The internationalization process requires a sound strategy for the consolidation in foreign markets. The aim of this study is to analyze the different internationalization strategies followed by three Mexican companies with a global presence: Grupo Modelo, Grupo Bimbo and Cemex. We conclude that the differences in their strategies arise from the characteristics of each of these companies.

Keywords: Mexican companies, strategy, expansion, internationalization

JEL Classification: L19, M10

Suggested Citation

Vargas-Hernandez, Josè G. and Leon-Arias, Dr. Adrian and Valdez-Zepeda, Dr. Andres and Castillo-Giron, Dr. Victor, Strategic Internationalization of Mexican Emerging Multinationals (May 25, 2012). Available at SSRN: https://ssrn.com/abstract=2066787 or http://dx.doi.org/10.2139/ssrn.2066787

Josè G. Vargas-Hernandez (Contact Author)

Universidad de Guadalajara, University Center for Economic and Managerial Sciences ( email )

Periferico Norte 799 Edif G-201-7
Los Belenes
Zapopan,Jaliscoi 45100 Mexico, Jalisco 45100
Mexico
5233373703340 (Phone)
523337703340 (Fax)

HOME PAGE: http://www.cucea.udg.mx

Dr. Adrian Leon-Arias

affiliation not provided to SSRN

Dr. Andres Valdez-Zepeda

affiliation not provided to SSRN

Dr. Victor Castillo-Giron

affiliation not provided to SSRN

Register to save articles to
your library

Register

Paper statistics

Downloads
281
Abstract Views
1,537
rank
108,115
PlumX Metrics