Social Media and Its Application in Business Marketing

26 Pages Posted: 27 May 2012

See all articles by Craig Auker

Craig Auker

affiliation not provided to SSRN

Date Written: December 17, 2011


A social business is a core business philosophy. By being a social business, a company engages in social activities. A social business may seem new because of the emergence of social media. Social media is used to assist with being a social business. Social media has been around for quite some time and its recent contribution to everyday life is what makes it so popular over the past few years. The evolution of social media proves how technology is ever-changing in order to fit the needs of its users. Social media can help companies market to other businesses or consumers. Some of these social platforms include: Facebook, YouTube, Twitter, LinkedIn and Google. There are pro's and con's to adapting social media marketing, and an attempt is made to draw conclusions as to how this will impact social media for businesses in the future.

Keywords: Social media, Social business, Business marketing, Facebook, Youtube, Twitter, LinkedIn, Google, Social networking

Suggested Citation

Auker, Craig, Social Media and Its Application in Business Marketing (December 17, 2011). Available at SSRN: or

Craig Auker (Contact Author)

affiliation not provided to SSRN ( email )

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