Ubs Private Banking
Posted: 31 Jan 2000
Date Written: February 1997
SUBJECT AREAS: Private banking, asset management, competitive strategy in financial services, international banking CASE SETTING: 2000, banking, Global
Private banking involves the provision of a highly attractive value-chain of financial and related services to high net worth clients, both within the country of residence and offshore. This value-chain is sufficiently lucrative - to banks, broker-dealers, asset management companies, insurance companies and other financial services firms ranging from specialists to universals and financial conglomerates - to place it high on the strategic priority list of many domestic and global financial services players. At the same time, competing effectively in this sector is not easy, and has changed dramatically over the years. This case focuses on the undisputed leader in the industry, UBS AG of Switzerland, which in 2000 had a greater volume of private-client assets under management than any other financial institution. The case considers strategic positioning and execution in this part of the financial services industry in the light of growing competition and the changing nature of individual wealth. Teaching note available.
Suggested Citation: Suggested Citation