Intel: Exploring Market Opportunities in Water

Posted: 6 Jun 2012

See all articles by Robert G. Eccles

Robert G. Eccles

University of Oxford - Said Business School

Amy C. Edmondson

Harvard University - Technology & Operations Management Unit

George Serafeim

Harvard University - Harvard Business School

Date Written: April 2, 2012

Abstract

Seeking to move beyond chip-making and offer sophisticated IT solutions in the form of software and hardware platforms, Intel Corporation, a leading semiconductor manufacturer in the United States, introduces a pilot project in India for testing a new platform that allows for monitoring and demand management along water distribution networks. The case describes, in detail, internal events that led to the creation of this pilot. It examines details of the water market relevant in Intel's decision to move the pilot forward.

Learning Objective: To examine the potential revenue-generating opportunities for Intel Corporation in using IT for better water management. To assess the ability of a large corporation to enter into an underdeveloped, fragmented market.

Suggested Citation

Eccles, Robert G. and Edmondson, Amy C. and Serafeim, George, Intel: Exploring Market Opportunities in Water (April 2, 2012). Harvard Business School Organizational Behavior Unit Case No. 412-100. Available at SSRN: https://ssrn.com/abstract=2078214

Robert G. Eccles (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Amy C. Edmondson

Harvard University - Technology & Operations Management Unit ( email )

Boston, MA 02163
United States

George Serafeim

Harvard University - Harvard Business School ( email )

381 Morgan Hall
Boston, MA 02163
United States

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