Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items
11 Pages Posted: 6 Jun 2012 Last revised: 21 Oct 2012
Date Written: June 5, 2012
This paper reports subjective ratings of unhealthiness and impulsiveness of 100 food categories that are purchased by a typical American consumer. These ratings are used to identify food items that are considered as vice and virtue products.
Keywords: vice, virtue, impulsiveness, healthfulness, food ratings
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