Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items

11 Pages Posted: 6 Jun 2012 Last revised: 21 Oct 2012

See all articles by Manoj Thomas

Manoj Thomas

Cornell University - Samuel Curtis Johnson Graduate School of Management

Kalpesh Kaushik Desai

State University of New York at Binghamton

Satheeshkumar Seenivasan

State University of New York at Buffalo

Date Written: June 5, 2012

Abstract

This paper reports subjective ratings of unhealthiness and impulsiveness of 100 food categories that are purchased by a typical American consumer. These ratings are used to identify food items that are considered as vice and virtue products.

Keywords: vice, virtue, impulsiveness, healthfulness, food ratings

Suggested Citation

Thomas, Manoj and Desai, Kalpesh Kaushik and Seenivasan, Satheeshkumar, Vice and Virtue Food: Perceived Impulsiveness and Healthfulness of 100 Food Items (June 5, 2012). Johnson School Research Paper Series No. 26-2012, Available at SSRN: https://ssrn.com/abstract=2078654 or http://dx.doi.org/10.2139/ssrn.2078654

Manoj Thomas (Contact Author)

Cornell University - Samuel Curtis Johnson Graduate School of Management ( email )

353 Sage Hall
Ithaca, NY 14853
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HOME PAGE: http://forum.johnson.cornell.edu/faculty/mthomas/

Kalpesh Kaushik Desai

State University of New York at Binghamton ( email )

212 Academic A, School of Management
Vestal, NY 13902
United States

Satheeshkumar Seenivasan

State University of New York at Buffalo ( email )

12 Capen Hall
Buffalo, NY 14222
United States

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