Nike Football: World Cup 2010 (B)

Posted: 6 Jun 2012

See all articles by Elie Ofek

Elie Ofek

Harvard Business School - Marketing Unit

Ryan Johnson

affiliation not provided to SSRN

Date Written: May 18, 2012

Abstract

Details Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.

Learning Objective: Evaluating and appreciating an integrated communication plan that involves traditional, digital and social cause elements.

Suggested Citation

Ofek, Elie and Johnson, Ryan, Nike Football: World Cup 2010 (B) (May 18, 2012). Harvard Business School Marketing Unit Case No. 512-054. Available at SSRN: https://ssrn.com/abstract=2079003

Elie Ofek (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6301 (Phone)
617-496-5853 (Fax)

Ryan Johnson

affiliation not provided to SSRN ( email )

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