Nike Football: World Cup 2010 (B)
Posted: 6 Jun 2012
Date Written: May 18, 2012
Details Nike Football's marketing efforts in the lead up to and during the World Cup in South Africa (2010). Allows students to reflect on the implementation of the strategy and to think about the implications for Nike as it begins preparing for the World Cup in 2014.
Learning Objective: Evaluating and appreciating an integrated communication plan that involves traditional, digital and social cause elements.
Suggested Citation: Suggested Citation