K&N'S: Health and Happiness for Pakistan
Posted: 6 Jun 2012
Date Written: May 1, 2012
In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promote their products. Growth opportunities include contained expansion in Pakistan, exporting to nearby markets, and/or developing a global Halal food brand.
Learning Objective: To explore pathways to strategic success in a frontier economy; to illustrate and explore the Halal food market as a global growth opportunity; to understand the historic development of a family business.
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