K&N'S: Health and Happiness for Pakistan

Posted: 6 Jun 2012

See all articles by David E. Bell

David E. Bell

Harvard Business School - Marketing Unit

Damien McLoughlin

University College Dublin (UCD)

Mary L. Shelman

Harvard Business School

Date Written: May 1, 2012

Abstract

In 2011 Khalil and Adil Sattar are considering growth opportunities for K&N's, their family business that is the market leader for processed chicken and value-added chicken products in Pakistan. This position has been built through a strategy of vertical integration, product innovation, and branding. K&N's has also developed its own chain of retail "Chicken Stores" to promote their products. Growth opportunities include contained expansion in Pakistan, exporting to nearby markets, and/or developing a global Halal food brand.

Learning Objective: To explore pathways to strategic success in a frontier economy; to illustrate and explore the Halal food market as a global growth opportunity; to understand the historic development of a family business.

Suggested Citation

Bell, David E. and McLoughlin, Damien and Shelman, Mary L., K&N'S: Health and Happiness for Pakistan (May 1, 2012). Harvard Business School Marketing Unit Case No. 512-002. Available at SSRN: https://ssrn.com/abstract=2079013

David E. Bell (Contact Author)

Harvard Business School - Marketing Unit ( email )

Soldiers Field
Boston, MA 02163
United States
617-495-6366 (Phone)

Damien McLoughlin

University College Dublin (UCD) ( email )

Belfield, Dublin 4 4
Ireland

Mary L. Shelman

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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