Evolution of Flexible Strategy Game-Card: A Framework Rooted In Dual Perspective of Performance

Proceedings of 11th Global Conference on Flexible Systems Management, IIM Kozhikode, India, pp. 29-47, 2011

22 Pages Posted: 10 Jun 2012

See all articles by Neetu Yadav

Neetu Yadav

Ph.D. Scholar

Sushil

Indian Institute of Technology

Mahim Sagar

affiliation not provided to SSRN

Date Written: July 9, 2011

Abstract

Integration of non-financial measures in performance measurement had brought resurgence in performance management systems for enterprises and emerged as an important area of research in last two decades. Balanced scorecard had made a contribution to think beyond monitoring and controlling the performance to linking and aligning it with strategies and long-term objectives of the firm. This framework includes customer orientation to some extent but major emphasis is still remained on the view point of the enterprise. This paper is an attempt to highlight the evolution of flexible strategy game-card, a framework which is rooted in dual perspective of performance and it tries to synergize enterprise and customer perspectives to bring out a holistic picture of performance. The theoretical roots of the framework are being discussed in this paper which come from Situation-Actor-Process Learning-Action-Performance (SAP-LAP) framework, balanced scorecard, stakeholder theory and flowing stream strategy crystal. This paper also presents an illustration of using flexible strategy game-card for an enterprise.

Keywords: dual perspective of performance, evolution, flexible strategy game-card, strategic performance management

JEL Classification: Conceptual paper

Suggested Citation

Yadav, Neetu and Sushil and Sagar, Mahim, Evolution of Flexible Strategy Game-Card: A Framework Rooted In Dual Perspective of Performance (July 9, 2011). Proceedings of 11th Global Conference on Flexible Systems Management, IIM Kozhikode, India, pp. 29-47, 2011, Available at SSRN: https://ssrn.com/abstract=2080317

Neetu Yadav (Contact Author)

Ph.D. Scholar ( email )

Vishwakarma Bhawan, Shaheed Jeetsingh Marg
Shaheed Jeet Singh Marg, Hauz Khas
New Delhi, DE Delhi 110016
India

Sushil

Indian Institute of Technology ( email )

Hauz Khus
New Delhi, 110016
India

Mahim Sagar

affiliation not provided to SSRN

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