Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being

Psychological Science, Forthcoming

Stanford Graduate School of Business Research Paper No. 2095

23 Pages Posted: 13 Jun 2012

See all articles by Melanie Rudd

Melanie Rudd

Independent

Kathleen Vohs

University of Minnesota, Twin Cities - Carlson School of Management

Jennifer Aaker

Stanford University - Graduate School of Business

Date Written: January 1, 2012

Abstract

When do people feel as if they are rich in time? Not often, research and daily experience suggest. However, three experiments showed that participants who felt awe, relative to other emotions, felt they had more time available (Experiments 1, 3) and were less impatient (Experiment 2). Participants who experienced awe were also more willing to volunteer their time to help others (Experiment 2), more strongly preferred experiences over material products (Experiment 3), and experienced a greater boost in life satisfaction (Experiment 3). Mediation analyses revealed that these changes in decision making and well-being were due to awe’s ability to alter the subjective experience of time. Experiences of awe bring people into the present moment, which underlies awe’s capacity to adjust time perception, influence decisions, and make life feel more satisfying than it would otherwise.

Suggested Citation

Rudd, Melanie and Vohs, Kathleen and Aaker, Jennifer Lynn, Awe Expands People’s Perception of Time, Alters Decision Making, and Enhances Well-Being (January 1, 2012). Psychological Science, Forthcoming. Available at SSRN: https://ssrn.com/abstract=2083257

Melanie Rudd (Contact Author)

Independent

No Address Available

Kathleen Vohs

University of Minnesota, Twin Cities - Carlson School of Management ( email )

19th Avenue South
Suite 3-150
Minneapolis, MN 55455
United States

Jennifer Lynn Aaker

Stanford University - Graduate School of Business ( email )

655 Knight Way
Stanford, CA 94305-5015
United States

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