Assessing Awareness on Open Education by Means of Online Research Tools

11 Pages Posted: 18 Jul 2012 Last revised: 31 Oct 2012

See all articles by Daniel Villar-Onrubia

Daniel Villar-Onrubia

University of Oxford - Oxford Internet Institute

Date Written: June 17, 2012


The data and visualisations discussed in this paper illustrate the impact of various key phrases, core to the open education movement, on the World Wide Web at large as well as on some particular realms of online activity. Various digital methods and webometrics techniques were used with the aim of collecting and analysing relevant data. In particular, two so-called automatic search engine query submitters were used, namely the Webometrics Analyst and the Google Scraper. The analysis focuses on the impact of the phrases "recursos educativos abiertos" and "contenido abierto" (equivalent in Spanish to the terms "open educational resources" and "open content" respectively) on the HE sector of Spanish-speaking countries in Latin America.

Work presented at the UNESCO Open Educational Resources (OER) World Congress. Paris, 20th-22nd June 2012.

Keywords: open educational practices, OER, open content, open access, open knowledge, Latin America, web impact analysis, webometrics, digital methods, Webometrics Analyst, Google Scraper

Suggested Citation

Villar-Onrubia, Daniel, Assessing Awareness on Open Education by Means of Online Research Tools (June 17, 2012). Available at SSRN: or

Daniel Villar-Onrubia (Contact Author)

University of Oxford - Oxford Internet Institute ( email )

1 St. Giles
University of Oxford
Oxford OX1 3PG Oxfordshire, Oxfordshire OX1 3JS
United Kingdom


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