A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control

Journal of Consumer Psychology, Vol. 16, No. 3, 2006

8 Pages Posted: 1 Jul 2012

See all articles by Deborah J. MacInnis

Deborah J. MacInnis

University of Southern California - Marketing Department

Vanessa Patrick

University of Houston - C.T. Bauer College of Business

Date Written: 2006

Abstract

The authors propose an alternative conceptualization to the Strack,Werth, and Deutsch (2006) model. This alternative conceptualization considers howthe forecasting of emotional outcomes linked to controlling or failing to control impulses affects self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that of Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying), and (c) deliberative processing linked to impulse control (or lack thereof).

Suggested Citation

MacInnis, Deborah J. and Patrick, Vanessa, A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control (2006). Journal of Consumer Psychology, Vol. 16, No. 3, 2006. Available at SSRN: https://ssrn.com/abstract=2086765

Deborah J. MacInnis

University of Southern California - Marketing Department ( email )

Hoffman Hall 701
Los Angeles, CA 90089-1427
United States

Vanessa Patrick (Contact Author)

University of Houston - C.T. Bauer College of Business ( email )

Houston, TX 77204-6021
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
138
Abstract Views
667
rank
214,068
PlumX Metrics