A Spotlight on Affect: The Role of Affect and Affective Forecasting in Self-Regulation and Impulse Control
Journal of Consumer Psychology, Vol. 16, No. 3, 2006
8 Pages Posted: 1 Jul 2012
Date Written: 2006
The authors propose an alternative conceptualization to the Strack,Werth, and Deutsch (2006) model. This alternative conceptualization considers howthe forecasting of emotional outcomes linked to controlling or failing to control impulses affects self-regulatory behavior. A set of future research questions is identified based on this conceptualization. The proposed model differs from that of Strack et al. (2006) by its focus on (a) affect, (b) impulse control (versus buying), and (c) deliberative processing linked to impulse control (or lack thereof).
Suggested Citation: Suggested Citation