Art Infusion: The Influence of Visual Art on the Perception and Evaluation of Consumer Products
Journal of Marketing Research, Vol. 45, June 2008
13 Pages Posted: 1 Jul 2012
Date Written: 2008
In this research, the authors investigate the phenomenon of “art infusion,” in which the presence of visual art has a favorable influence on the evaluation of consumer products through a content-independent spillover of luxury perceptions. In three studies, the authors demonstrate the art infusion phenomenon in both real-world and controlled environments using a variety of stimuli in the contexts of packaging, advertising, and product design.
Keywords: visual art, luxury, aesthetics, spillover effects, packaging, advertising, product design
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