The Role of Reciprocation in Social Network Formation, with an Application to Blogging

Jena Economic Research Papers 2012 - 031

36 Pages Posted: 21 Jun 2012 Last revised: 5 Nov 2013

See all articles by Alexia Gaudeul

Alexia Gaudeul

Georg-August-Universität Göttingen

Caterina Giannetti

University of Jena; University of Bologna - Department of Economics

Multiple version iconThere are 2 versions of this paper

Date Written: June 22, 2012

Abstract

This paper deals with the role of reciprocation in the formation of individuals' social networks. We follow the activity of a panel of bloggers over more than a year and investigate the extent to which initiating a relation brings about its reciprocation. We adapt a standard capital investment model to study how reciprocation affects the build-up of the individual social capital of bloggers, as measured by their links and interactions with others. This allows us to measure the role of content production and relationship building in the dynamics of online social networks and to distinguish between the social networking and media aspects of blogging.

Keywords: Blogs, Friendship, LiveJournal, Reciprocation, Social Capital, Social Networks

JEL Classification: C33, D85, L82

Suggested Citation

Gaudeul, Alexia and Giannetti, Caterina, The Role of Reciprocation in Social Network Formation, with an Application to Blogging (June 22, 2012). Jena Economic Research Papers 2012 - 031. Available at SSRN: https://ssrn.com/abstract=2088097 or http://dx.doi.org/10.2139/ssrn.2088097

Alexia Gaudeul (Contact Author)

Georg-August-Universität Göttingen ( email )

Platz der Goettinger Sieben 3
Goettingen, 37073
Germany
+49 (0) 551 39 7333 (Phone)

HOME PAGE: http://agaudeul.free.fr

Caterina Giannetti

University of Jena ( email )

Furstengraben 1
Jena, Thuringa 07743
Germany

University of Bologna - Department of Economics ( email )

Strada Maggiore 45
Bologna, 40125
Italy

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