Symbiotic Innovation: Getting the Most Out of Collaboration

Evolution of Innovation Management: New Ways for Innovations in an International Context, Alexander Brem & Eric Viardot, eds., Forthcoming

Georgetown McDonough School of Business Research Paper No 2012-14

42 Pages Posted: 20 Jun 2012 Last revised: 1 Nov 2012

See all articles by Robert J. Thomas

Robert J. Thomas

McDonough School of Business

Yoram Jerry Wind

University of Pennsylvania - Marketing Department

Date Written: April 1, 2012

Abstract

In rapidly changing and complex global environments, some form of symbiotic innovation that ultimately benefits consumers is central to the success and growth of any enterprise, and it requires collaboration to thrive. Whether co-creation, open innovation, or customer-centricity, the interaction between and among multiple participants has been identified as an important part of the innovation process. In this chapter we consider a model of symbiotic innovation from a biological perspective and explore five types of collaboration that can be used to define a network to drive innovation. We stress the importance of network orchestration across the different types of collaboration and the critical role of a network orchestrator to manage symbiotic innovation.

Keywords: Symbiotic innovation, collaboration, co-creation, open innovation, customer-driven innovation, network orchestration

Suggested Citation

Thomas, Robert J. and Wind, Yoram Jerry, Symbiotic Innovation: Getting the Most Out of Collaboration (April 1, 2012). Evolution of Innovation Management: New Ways for Innovations in an International Context, Alexander Brem & Eric Viardot, eds., Forthcoming, Georgetown McDonough School of Business Research Paper No 2012-14, Available at SSRN: https://ssrn.com/abstract=2088258

Robert J. Thomas (Contact Author)

McDonough School of Business ( email )

37th and O Streets NW
Washington, DC 20057
United States
2026873868 (Phone)
2026874031 (Fax)

Yoram Jerry Wind

University of Pennsylvania - Marketing Department ( email )

700 Jon M. Huntsman Hall
3730 Walnut Street
Philadelphia, PA 19104-6340
United States

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