Reducing Implicit Prejudice

Social and Personality Psychology Compass, 7, 315-330, 2013

22 Pages Posted: 22 Jun 2012 Last revised: 3 Jun 2013

See all articles by Calvin Lai

Calvin Lai

Washington University in St. Louis

Kelly Hoffman

University of Maryland, Students

Brian A. Nosek

University of Virginia

Date Written: May 29, 2013

Abstract

Implicit prejudices are social preferences that exist outside of conscious awareness or conscious control. In this review, we summarize evidence for three mechanisms that influence the expression of implicit prejudice: associative change, contextual change, and change in control over implicit prejudice. We then review the evidence (or lack thereof) for answers to five open issues in implicit prejudice reduction research: 1) what shows effectiveness in real-world application; 2) what doesn’t work for implicit prejudice reduction; 3) what interventions produce long-term changes in implicit prejudice; 4) measurement diversity in implicit prejudice reduction research; and 5) the relationship between implicit prejudice and behavior. Addressing these issues provide an agenda for clarifying the conditions and implications of reducing implicit prejudice.

Keywords: prejudice, discrimination, implicit social cognition, psychology, Implicit Association Test, malleability, change

Suggested Citation

Lai, Calvin and Hoffman, Kelly and Nosek, Brian A., Reducing Implicit Prejudice (May 29, 2013). Social and Personality Psychology Compass, 7, 315-330, 2013. Available at SSRN: https://ssrn.com/abstract=2089158 or http://dx.doi.org/10.2139/ssrn.2089158

Calvin Lai (Contact Author)

Washington University in St. Louis ( email )

1 Brookings Dr
Campus Box 1125
St. Louis, MO 63130
United States

Kelly Hoffman

University of Maryland, Students ( email )

College Park, MD
United States

Brian A. Nosek

University of Virginia ( email )

1400 University Ave
Charlottesville, VA 22903
United States

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