Surveying innovation in samples of individual end consumers

18 Pages Posted: 23 Jun 2012 Last revised: 25 Jan 2016

See all articles by Jeroen P.J. de Jong

Jeroen P.J. de Jong

Utrecht University - School of Economics

Date Written: January 25, 2016

Abstract

Rather than businesses, individual end consumers may develop innovations for themselves. Typically such innovators are not bothered with protecting their innovation-related knowledge, a phenomenon recently coined as ‘free innovation’ (von Hippel, E. (in press), Free Innovation, MIT Press: Cambridge, MA). End consumers typically innovate for other reasons than commercial gains: personal use benefits, fun, learning, or helping others. This paper takes stock of how innovation by individual consumers has been measured, and proposes a survey procedure for future studies of consumer innovation. I provide a literature review of how innovation by individual end consumers has been measured, and report on four pilots studies conducted in Finland to improve and standardize its measurement. The standardized survey procedure includes up to six steps, and can be tailored to researchers’ resources and purposes. The procedure will enable better international/cross-study comparisons and an efficient collection of data.

Keywords: User innovation, Measurement

Suggested Citation

de Jong, Jeroen P.J., Surveying innovation in samples of individual end consumers (January 25, 2016). Available at SSRN: https://ssrn.com/abstract=2089422 or http://dx.doi.org/10.2139/ssrn.2089422

Jeroen P.J. De Jong (Contact Author)

Utrecht University - School of Economics ( email )

Kriekenpitplein 21-22
Adam Smith Building
Utrecht, +31 30 253 7373 3584 EC
Netherlands

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