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Standardization Cycles: A Process Perspective on the Formation and Diffusion of Transnational Standards

Organization Studies, Vol. 33, No. 5-6, pp. 735-760, June 2012

38 Pages Posted: 30 Jun 2012  

Sebastian Botzem

Social Science Research Centre Berlin

Leonhard Dobusch

Department of Organization and Learning

Date Written: June 28, 2012

Abstract

Standards are receiving increasing attention, especially at the transnational level where standardization aims at coherence and social ordering beyond the nation-state. However, many attempts to bring about uniformity via formalized standards fail. To understand better how such rules successfully span national and organizational boundaries over time, we compare two cases of standardization in international business. Both Windows desktop software and International Accounting Standards demonstrate the need for a process perspective to understand and explain social ordering through standards. Long-lasting standardization processes require conceptualizing how different sequences of transnational standardization relate to each other. We find that at the core of such recursive cycles is the interplay of input and output legitimacy.

Keywords: input legitimacy, output legitimacy, standard diffusion, standard formation, standardization process

JEL Classification: K20, L50

Suggested Citation

Botzem, Sebastian and Dobusch, Leonhard, Standardization Cycles: A Process Perspective on the Formation and Diffusion of Transnational Standards (June 28, 2012). Organization Studies, Vol. 33, No. 5-6, pp. 735-760, June 2012. Available at SSRN: https://ssrn.com/abstract=2094834

Sebastian Botzem

Social Science Research Centre Berlin ( email )

Reichpietschufer 50
Berlin, 10785
Germany

Leonhard Dobusch (Contact Author)

Department of Organization and Learning ( email )

Universit├Ątsstra├če 15
Innsbruck, Innsbruck 6020
Austria

HOME PAGE: http://https://www.uibk.ac.at/iol/index.html.en

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