Community-Based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case Study – Controlling Air Pollution in Romania

International Congress IAPNM, Vilnius, 2012

15 Pages Posted: 29 Jun 2012

See all articles by Ani I. Matei

Ani I. Matei

National School of Political Studies and Public Administration (NSPSPA)

Tatiana Camelia Dogaru

National University of Political Studies and Public Administration (NSPSPA)

Date Written: June 29, 2012

Abstract

The major macroeconomic changes occurred in the last years at global level represent real challenges for contemporary governments which had to rethink their public policies for getting a real impact on citizens’ behaviour.

In this paper, we explore the instruments promoted by social marketing, especially the community-based social marketing, and the goal is to analyze its potential to foster the behaviour change. The analysis reside in the investigation the capability of Romanian public authorities to use community-based social marketing in order to supplement the traditional instruments used to influence the citizens’ behaviour relate to atmospheric protection, in particular, to control the air pollution.

Keywords: social marketing, public policies, community-based social marketing, air pollution control

JEL Classification: D71, M31, J78

Suggested Citation

Matei, Ani I. and Dogaru, Tatiana Camelia, Community-Based Social Marketing, Additional Instrument of Traditional Public Policies’ Instruments: Case Study – Controlling Air Pollution in Romania (June 29, 2012). International Congress IAPNM, Vilnius, 2012, Available at SSRN: https://ssrn.com/abstract=2096301

Ani I. Matei (Contact Author)

National School of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei street
Bucharest, 010643
Romania

HOME PAGE: http://www.snspa.ro

Tatiana Camelia Dogaru

National University of Political Studies and Public Administration (NSPSPA) ( email )

6 Povernei Street
Bucharest, 010643
Romania

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