National Identity, Ideological Apparatus, or Panopticon? A Case Study of Chinese National Search Engine Jike

Jiang, M. & Okamoto, K. (2014). National identity, state ideological apparatus, or Panopticon? A case study of Chinese national search engine Jike. Policy & Internet, 6(1), 89-107.

19 Pages Posted: 2 Jul 2012 Last revised: 24 Nov 2014

See all articles by Min Jiang

Min Jiang

University of North Carolina (UNC) at Charlotte

Kristen Okamoto

University of North Carolina (UNC) at Charlotte

Date Written: August 1, 2012

Abstract

This article addresses a major gap in the Internet and policy literature by exploring the symbolic, social and political implications of Jike, China’s national search engine. Through a case study of Jike, we explore the implications of national search engines and national web studies. We demonstrate that semiotic and political economic perspectives could critically inform our understanding of complex information intermediaries. Semiotic analysis of Jike shows how Jike tried to tap into popular nationalism to strategically brand itself as friendly, high tech, and patriotic. A political economic analysis of Jike reveals the mechanisms through which a changing mode of state digital propaganda production attempts to use the market to subsidize the Party press’s digital infrastructures and “thought work.” The article also raises awareness of Jike’s potential surveillance capabilities. The paper concludes with a discussion of the implications of national search engines for Internet policies.

Keywords: Jike, search engine, China, media, information and communication technology, semiotics, political economy, panopticon, privacy

Suggested Citation

Jiang, Min and Okamoto, Kristen, National Identity, Ideological Apparatus, or Panopticon? A Case Study of Chinese National Search Engine Jike (August 1, 2012). Jiang, M. & Okamoto, K. (2014). National identity, state ideological apparatus, or Panopticon? A case study of Chinese national search engine Jike. Policy & Internet, 6(1), 89-107., Available at SSRN: https://ssrn.com/abstract=2097430 or http://dx.doi.org/10.2139/ssrn.2097430

Min Jiang (Contact Author)

University of North Carolina (UNC) at Charlotte ( email )

9201 University City Boulevard
Charlotte, NC 28223
United States

Kristen Okamoto

University of North Carolina (UNC) at Charlotte ( email )

9201 University City Boulevard
Charlotte, NC 28223
United States

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