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The Anti-Competitive Olympic Games

Brian Pelanda

Hines Hampton LLP

July 1, 2012

54 Orange County Lawyer, No. 7, 32 (July 2012)

This article discusses the severe restrictions that the British government has put in place to prevent the practice of ambush marketing at the 2012 Olympic Games in London, and argues that United States law sufficiently addresses the concerns that the International Olympic Committee and its official corporate sponsors have regarding ambush marketing.

Number of Pages in PDF File: 2

Keywords: Olympics, Ambush Marketing, Lanham Act, False Advertising, False Association, London Olympics, 2012

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Date posted: July 4, 2012  

Suggested Citation

Pelanda, Brian, The Anti-Competitive Olympic Games (July 1, 2012). 54 Orange County Lawyer, No. 7, 32 (July 2012). Available at SSRN: https://ssrn.com/abstract=2099889

Contact Information

Brian Pelanda (Contact Author)
Hines Hampton LLP ( email )
3090 Bristol Street
Suite 300
Costa Mesa, CA 92627
United States
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