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The Anti-Competitive Olympic Games

54 Orange County Lawyer, No. 7, 32 (July 2012)

2 Pages Posted: 4 Jul 2012  

Brian Pelanda

Hines Hampton LLP

Date Written: July 1, 2012


This article discusses the severe restrictions that the British government has put in place to prevent the practice of ambush marketing at the 2012 Olympic Games in London, and argues that United States law sufficiently addresses the concerns that the International Olympic Committee and its official corporate sponsors have regarding ambush marketing.

Keywords: Olympics, Ambush Marketing, Lanham Act, False Advertising, False Association, London Olympics, 2012

Suggested Citation

Pelanda, Brian, The Anti-Competitive Olympic Games (July 1, 2012). 54 Orange County Lawyer, No. 7, 32 (July 2012). Available at SSRN:

Brian Pelanda (Contact Author)

Hines Hampton LLP ( email )

3090 Bristol Street
Suite 300
Costa Mesa, CA 92627
United States

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