The Anti-Competitive Olympic Games
54 Orange County Lawyer, No. 7, 32 (July 2012)
2 Pages Posted: 4 Jul 2012
Date Written: July 1, 2012
This article discusses the severe restrictions that the British government has put in place to prevent the practice of ambush marketing at the 2012 Olympic Games in London, and argues that United States law sufficiently addresses the concerns that the International Olympic Committee and its official corporate sponsors have regarding ambush marketing.
Keywords: Olympics, Ambush Marketing, Lanham Act, False Advertising, False Association, London Olympics, 2012
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