Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty

Journal of Research for Consumers, No. 19, 2011

9 Pages Posted: 22 Jul 2012

See all articles by Christopher Phillips Blocker

Christopher Phillips Blocker

Colorado State University

Julie Ruth

Rutgers, The State University of New Jersey - Marketing

Srinivas Sridharan

affiliation not provided to SSRN

Colin Beckwith

Emory University

Ahmet Ekici

Bilkent University

Martina Goudie-Hutton

University College Dublin (UCD)

Jose Antonio Rosa

University of Wyoming College of Business

Bige Saatcioglu

HEC Paris - Marketing

Debabrata Talukdar

State University of New York at Buffalo - School of Management

Carlos Andres Trujillo

Universidad de los Andes, Colombia - School of Business Administration

Rohit Varman

affiliation not provided to SSRN

Multiple version iconThere are 2 versions of this paper

Date Written: 2011

Abstract

Increasing attention to global poverty and the development of market-based solutions for poverty alleviation continues to motivate a broad array of academicians and practitioners to better understand the lives of the poor. Yet, the robust perspectives residing within consumer research remain to a large degree under-utilized in these pursuits. This paper articulates how applying a transformative consumer research (TCR) lens to poverty and its alleviation can generate productive insights with potential to positively transform the well-being of poor consumers.

Keywords: Poverty, Subsistence marketplaces, Transformative consumer research, Felt deprivation, Power

JEL Classification: M30, M31

Suggested Citation

Blocker, Christopher Phillips and Ruth, Julie and Sridharan, Srinivas and Beckwith, Colin and Ekici, Ahmet and Goudie-Hutton, Martina and Rosa, Jose Antonio and Saatcioglu, Bige and Talukdar, Debabrata and Trujillo, Carlos Andres and Varman, Rohit, Applying a Transformative Consumer Research Lens to Understanding and Alleviating Poverty (2011). Journal of Research for Consumers, No. 19, 2011. Available at SSRN: https://ssrn.com/abstract=2101420

Christopher Phillips Blocker (Contact Author)

Colorado State University ( email )

Fort Collins, CO 80523

Julie Ruth

Rutgers, The State University of New Jersey - Marketing ( email )

227 Penn Street
Camden, NJ 08102-1656
United States
856-225-6695 (Phone)

Srinivas Sridharan

affiliation not provided to SSRN ( email )

Colin Beckwith

Emory University ( email )

201 Dowman Drive
Atlanta, GA 30322
United States

Ahmet Ekici

Bilkent University ( email )

Bilkent, Ankara 06533
Turkey

Martina Goudie-Hutton

University College Dublin (UCD) ( email )

Belfield, Dublin 4 4
Ireland

Jose Antonio Rosa

University of Wyoming College of Business ( email )

1000 E. University Avenue
Dept. 3275
Laramie, WY 82071
United States
307-766-6159 (Phone)
307-766-3488 (Fax)

Bige Saatcioglu

HEC Paris - Marketing ( email )

Paris
France

Debabrata Talukdar

State University of New York at Buffalo - School of Management ( email )

Jacobs Management Center
Buffalo, NY 14260
United States

Carlos Andres Trujillo

Universidad de los Andes, Colombia - School of Business Administration ( email )

Calle 21 No. 1-20 SD Building
Bogota
Colombia

Rohit Varman

affiliation not provided to SSRN ( email )

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