Advancing Multilevel Alliance Research: Rejoinder to Commentary on Cui and Kumar (2012) and Future Directions
Journal of Business Research, 66, 662-664, Forthcoming.
10 Pages Posted: 21 Oct 2013
Date Written: July 1, 2012
We respond to the comments raised by Nielsen (2012) in his commentary essay on Cui and Kumar (2012). While concurring with Nielsen’s (2012) observations regarding appropriate level of measurement and the importance of relational aspects of JVs, our response elaborates on how these issues play a role in a research program adopting a multilevel approach to alliances/JVs. We also identify some further avenues and research questions.
Suggested Citation: Suggested Citation