Download this Paper Open PDF in Browser

Featuring People in Ads

Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012

Santa Clara Univ. Legal Studies Research Paper No. 2105713

49 Pages Posted: 18 Jul 2012  

Eric Goldman

Santa Clara University - School of Law

Rebecca Tushnet

Harvard Law School

Date Written: July 13, 2012

Abstract

This is a book chapter from a new casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.

Keywords: advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines

JEL Classification: M3, k11

Suggested Citation

Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (July 13, 2012). Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012; Santa Clara Univ. Legal Studies Research Paper No. 2105713. Available at SSRN: https://ssrn.com/abstract=2105713

Eric Goldman (Contact Author)

Santa Clara University - School of Law ( email )

500 El Camino Real
Santa Clara, CA 95053
United States
408-554-4369 (Phone)

HOME PAGE: http://www.ericgoldman.org

Rebecca Tushnet

Harvard Law School ( email )

Cambridge, MA
United States

Paper statistics

Downloads
409
Rank
59,996
Abstract Views
2,045