Download This PaperFeaturing People in Ads
Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012
49 Pages Posted: 18 Jul 2012
Date Written: July 13, 2012
Abstract
This is a book chapter from a new casebook, Advertising & Marketing Law: Cases and Materials, by Rebecca Tushnet and Eric Goldman. This chapter examines the legal issues arising from featuring people in advertisements, including publicity rights and endorsement/testimonial guidelines.
Keywords: advertising law, marketing law, publicity rights, privacy rights, advertising, marketing, endorsement, testimonials, fTC, guidelines
JEL Classification: M3, k11
Suggested Citation: Suggested Citation
Goldman, Eric and Tushnet, Rebecca, Featuring People in Ads (July 13, 2012). Rebecca Tushnet and Eric Goldman, Advertising & Marketing Law: Cases and Materials, p. 615, 2012, Santa Clara Univ. Legal Studies Research Paper No. 2105713, Available at SSRN: https://ssrn.com/abstract=2105713
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