Club Mahindra: Harnessing Social Media

17 Pages Posted: 14 Jul 2012

See all articles by Kishor B. Barad

Kishor B. Barad

Shanti Business School Ahmedabad

Vrajlal K. Sapovadia

Tech and Train

Date Written: 2012


Mahindra Holidays & Resorts India Ltd is a leading Indian company in the business of providing leisure hospitality primarily through vacation ownership membership. This case describes all social media marketing strategies used by company to harness various social media platforms for leveraging its marketing and branding activities. The case could be used for teaching many of the marketing management concepts across different verticals of the domain with special focus on using social media marketing to the under graduates and post graduate students of business management, hotel and hospitality management and courses like integrated marketing communications, branding, services and marketing strategy.

Keywords: Social Media Marketing, Digital Marketing, Segmentation, Targeting, Positioning, Branding, Re-positioning, Leisure Hospitality, Internet Marketing, Club Mahendra, Social Media Strategy, Lead Generation, Sales & Distribution Channel, Integrated Marketing communications, Business Model, Jiyo Life

Suggested Citation

Barad, Kishor B. and Sapovadia, Vrajlal K., Club Mahindra: Harnessing Social Media (2012). Available at SSRN: or

Kishor B. Barad (Contact Author)

Shanti Business School Ahmedabad ( email )

opp Vraj Gardens
S P Ring Road Shela
Ahmedabad, GA Gujarat 380058
919909700000 (Phone)


Here is the Coronavirus
related research on SSRN

Paper statistics

Abstract Views
PlumX Metrics