Campaign Activation in German Elections: Evidence from 2005 and 2009

21 Pages Posted: 15 Jul 2012 Last revised: 18 Nov 2013

See all articles by Richard Johnston

Richard Johnston

University of British Columbia (UBC) - Department of Political Science

Julia Partheymüller

University of Mannheim

Date Written: 2012

Abstract

This paper investigates the activation of electoral “fundamentals” in German Bundestag campaigns with evidence from 2005 and 2009. We show that the economy, party identification, and ideology are liable to activation but not in the same ways and not necessarily at the same time. Rather, activation is conditional on context and was altogether greater in the conventionally partisan election of 2005 than in 2009, when party differences were muted. The mechanisms of activation are mixed, with self-persuasion being at least as important as priming.

Keywords: German elections, campaigns, priming, learning, rolling cross-section survey, panel survey

Suggested Citation

Johnston, Richard and Partheymüller, Julia, Campaign Activation in German Elections: Evidence from 2005 and 2009 (2012). APSA 2012 Annual Meeting Paper, Available at SSRN: https://ssrn.com/abstract=2108150 or http://dx.doi.org/10.2139/ssrn.2108150

Richard Johnston (Contact Author)

University of British Columbia (UBC) - Department of Political Science ( email )

Vancouver, V6T 1Z1
Canada

Julia Partheymüller

University of Mannheim ( email )

A5, 6
Mannheim, 68131
Germany

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