Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent

International Journal of Humanities and Social Science, 2(13), 213-217.

8 Pages Posted: 21 Jul 2012 Last revised: 30 Jun 2014

Date Written: July 10, 2012

Abstract

The purpose of this article is to uncover the major factors that organizations consider when opting to add Internet Marketing as a part of their marketing communication mix found in the research. Especially now in Pakistan marketing tools and techniques are becoming either too expensive or just plain monotonous. The Internet as a new media is a perfect opportunity for Multinational and Local Consumer Organizations to exploit this type of tool for reaching their customers. This article will try to understand what exact role Internet Marketing has in affecting the processes, image, and brands of a company learned from the research. We will determine the various aspects that can be measured to see the success or failure of Pakistani Consumer Goods Industry in utilizing this new technique.

Keywords: Internet Marketing, Promotion, Consumer Goods

Suggested Citation

Hameed, Irfan and Soomro, Yasir Ali and Butt, Atif Shahab and Shakoor, Rehan, Significance of Internet Marketing in Promoting Consumer Goods in Subcontinent (July 10, 2012). International Journal of Humanities and Social Science, 2(13), 213-217., Available at SSRN: https://ssrn.com/abstract=2114388

Irfan Hameed (Contact Author)

Iqra University ( email )

Defence View, Phase-2
Karachi, Sindh
Pakistan

Yasir Ali Soomro

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Atif Shahab Butt

Iqra University ( email )

Defence View, Phase-2
Defence View
Karachi, SD Sindh 74560
Pakistan
111264264 (Phone)
5894806 (Fax)

HOME PAGE: http://www.iqra.edu.pk

Rehan Shakoor

IQRA University ( email )

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
207
Abstract Views
1,196
rank
159,684
PlumX Metrics