Developing Trust and Relationships in the Supply Chain Using Social Media

12 Pages Posted: 22 Jul 2012

See all articles by Daniel E. O'Leary

Daniel E. O'Leary

University of Southern California - Marshall School of Business; University of Southern California - Leventhal School of Accounting

Date Written: July 22, 2012

Abstract

There are millions of users of Twitter, Facebook, Linked-in and other social media. Because of that access to large number of users, marketing has made extensive use of social media to get closer to the customer. Unfortunately, the supply chain has made only limited use of social media. However, social media can play an important role in the supply chain, gathering information and knowledge from disparate sources, and increasing available information, visibility of that information and velocity of that information in the supply chain. Those resulting changes in information characteristics can facilitate “sharing” information, knowledge and plans. As a result, social media in the supply chain can enable greater development of supply chain relationships and trust.

Keywords: Supply Chain, Social Media, Trust, Relationships, Twitter

JEL Classification: O3, O14

Suggested Citation

O'Leary, Daniel E., Developing Trust and Relationships in the Supply Chain Using Social Media (July 22, 2012). Marshall School of Business Working Paper. Available at SSRN: https://ssrn.com/abstract=2115202 or http://dx.doi.org/10.2139/ssrn.2115202

Daniel E. O'Leary (Contact Author)

University of Southern California - Marshall School of Business ( email )

701 Exposition Blvd
Los Angeles, CA 90089
United States

University of Southern California - Leventhal School of Accounting ( email )

Los Angeles, CA 90089-0441
United States

Register to save articles to
your library

Register

Paper statistics

Downloads
419
rank
66,763
Abstract Views
1,632
PlumX Metrics