Innoage: Innovation and Product Development for Aging Users

Hamburg University of Technology (TUHH), Management@TUHH Research Paper Series No. 6

50 Pages Posted: 26 Jul 2012 Last revised: 4 Feb 2014

See all articles by Klaus Iffländer

Klaus Iffländer

Technical University Hamburg-Harburg (TUHH)

Nils Levsen

Hamburg University of Technology

Iris Lorscheid

Hamburg University of Technology

Sandra Pakur

Hamburg University of Technology

Konstantin Wellner

Hamburg University of Technology

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH)

Christian Lüthje

Technical University Hamburg-Harburg (TUHH); Massachusetts Institute of Technology (MIT) - Sloan School of Management

Matthias Meyer

Hamburg University of Technology

Christian M. Ringle

Hamburg University of Technology (TUHH); Waikato Management School

Date Written: July 25, 2012

Abstract

Germany and Japan have particularly been affected by a rapid demographic change. The accelerated development of an aging and shrinking population has caused many changes, for instance, in customer needs and demands. These affect the value creation in both B2C and B2B markets, consequently offering opportunities to develop age-based products and service innovations in emerging lead markets. In this context, this research project aims to foster our understanding of innovation and product and service development for aging populations. To this end, we combine the expertise of four management institutes at Hamburg University of Technology (TUHH), and a wide range of research methods, such as structural equation modeling, social network analysis, and agent-based simulation. Our results and experiences will form the basis for a grounded, full application for the funding of an international research training group (IRTG), ideally from the German Science Foundation (Deutsche Forschungsgemeinschaft, DFG) in cooperation with a leading Japanese university (Tokyo Institute of Technology). In addition, we will disseminate the results of this research via workshops, conferences, dissertations, and contributions to highly ranked journals.

Keywords: aging societies, innovation, lead markets, diffusion, agent-based simulation, PLS, TAM, UTAUT, lead user, user innovation

Suggested Citation

Iffländer, Klaus and Levsen, Nils and Lorscheid, Iris and Pakur, Sandra and Wellner, Konstantin and Herstatt, Cornelius and Lüthje, Christian and Meyer, Matthias and Ringle, Christian M., Innoage: Innovation and Product Development for Aging Users (July 25, 2012). Hamburg University of Technology (TUHH), Management@TUHH Research Paper Series No. 6. Available at SSRN: https://ssrn.com/abstract=2117007 or http://dx.doi.org/10.2139/ssrn.2117007

Klaus Iffländer

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany

Nils Levsen

Hamburg University of Technology ( email )

Schwarzenbergstrasse 95
Hamburg, DE Hamburg 21073
Germany

Iris Lorscheid

Hamburg University of Technology ( email )

Schwarzenbergstrasse 95
Hamburg, DE Hamburg 21073
Germany

Sandra Pakur

Hamburg University of Technology ( email )

Schwarzenbergstrasse 95
Hamburg, DE Hamburg 21073
Germany

Konstantin Wellner

Hamburg University of Technology ( email )

Schwarzenbergstrasse 95
Hamburg, DE Hamburg 21073
Germany

Cornelius Herstatt

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany

Christian Lüthje

Technical University Hamburg-Harburg (TUHH) ( email )

Hamburg, D-21071
Germany

Massachusetts Institute of Technology (MIT) - Sloan School of Management

50 Memorial Drive
E52-556
Cambridge, MA 02142
United States
617-253-7155 (Phone)

Matthias Meyer

Hamburg University of Technology ( email )

Schwarzenbergstrasse 95
Hamburg, DE Hamburg 21073
Germany

Christian M. Ringle (Contact Author)

Hamburg University of Technology (TUHH) ( email )

Schwarzenbergstr. 95 (D)
Hamburg, D-21071
Germany

HOME PAGE: http://www.tuhh.de/hrmo

Waikato Management School ( email )

Te Raupapa
Private Bag 3105
Hamilton, 3240
New Zealand

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