Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective
Sultana, M.A., Rashid, M.M., Mohiuddin, M., & Mazumder, MNH, (2013), “Cross-cultural Management and Organizational Performance: A Content Analysis Perspective, Journal of International Business and Management, Vol. 8, No. 8. pp.133-146
14 Pages Posted: 18 Dec 2012 Last revised: 20 Aug 2013
Date Written: 2013
Globalization, offshore outsourcing, Global Value Chain and Global division of labor have led today's Business firms to internationalize their activities and cultural diversity become an important issue in managing the current worldwide workplaces. Therefore it has become a necessity for managers to take this challenge by fully utilization of the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation our attempt is to understand the impact of cross-cultural diversity management on organizational effectiveness and competitive advantage in an organization. A content analysis has been used in this article as to explain the impact of cultural diversity management to accelerate firms' competitiveness. And the outcome of our research indicates a significant and positive correlation of an effective cultural diversity management practices on competitive advantages and organizational effectiveness.
Keywords: Cultural Diversity Management, Competitive Advantage, content analysis, Nvivo
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