Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective

Sultana, M.A., Rashid, M.M., Mohiuddin, M., & Mazumder, MNH, (2013), “Cross-cultural Management and Organizational Performance: A Content Analysis Perspective, Journal of International Business and Management, Vol. 8, No. 8. pp.133-146

14 Pages Posted: 18 Dec 2012 Last revised: 20 Aug 2013

See all articles by Mast. Sultana

Mast. Sultana

Brain Tech Ltd.

Md. Mamunur Rashid

Laval University; Jagannath University - Department of Business Administration

Muhammad Mohiuddin

Thompson Rivers University

Mohammad Mazumder

Laval University

Date Written: 2013

Abstract

Globalization, offshore outsourcing, Global Value Chain and Global division of labor have led today's Business firms to internationalize their activities and cultural diversity become an important issue in managing the current worldwide workplaces. Therefore it has become a necessity for managers to take this challenge by fully utilization of the potential capabilities of multi-cultural workforce in order to achieve organizational effectiveness. To address this situation our attempt is to understand the impact of cross-cultural diversity management on organizational effectiveness and competitive advantage in an organization. A content analysis has been used in this article as to explain the impact of cultural diversity management to accelerate firms' competitiveness. And the outcome of our research indicates a significant and positive correlation of an effective cultural diversity management practices on competitive advantages and organizational effectiveness.

Keywords: Cultural Diversity Management, Competitive Advantage, content analysis, Nvivo

Suggested Citation

Sultana, Mast. and Rashid, Md. Mamunur and Mohiuddin, Muhammad and Mazumder, Mohammad, Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective (2013). Sultana, M.A., Rashid, M.M., Mohiuddin, M., & Mazumder, MNH, (2013), “Cross-cultural Management and Organizational Performance: A Content Analysis Perspective, Journal of International Business and Management, Vol. 8, No. 8. pp.133-146, Available at SSRN: https://ssrn.com/abstract=2117633 or http://dx.doi.org/10.2139/ssrn.2117633

Mast. Sultana

Brain Tech Ltd. ( email )

KN 46 Avenue
1st Floor
Kigali City
Bangladesh

Md. Mamunur Rashid

Laval University ( email )

Canada

Jagannath University - Department of Business Administration ( email )

9-10, Chittaranjan Avenue
India
Sadarghat, Dhaka 1100
Bangladesh

Muhammad Mohiuddin (Contact Author)

Thompson Rivers University ( email )

900 McGill Road
Kamloops, BC., British Columbia V2C 0C8
Canada

Mohammad Mazumder

Laval University ( email )

2214 Pavillon J-A. DeSeve
Quebec, Quebec G1K 7P4
Canada

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