Why Consumers Buy Green

Vazquez-Brust, D. and Sarkis J. (eds.) GREEN-GROWTH: MANAGING THE TRANSITION TO SUSTAINABLE CAPITALISM, New York: Springer, pp. 287-308

22 Pages Posted: 28 Jul 2012 Last revised: 14 Nov 2016

See all articles by Nicole Darnall

Nicole Darnall

Arizona State University - College of Global Futures; School of Sustainability; Sustainable Purchasing Research Initiative

Cerys Ponting

Cardiff University - ESRC funded centre for Business, Relationships, Accountability, Sustainability and Society (BRASS)

Diego Vazquez-Brust

Cardiff University - ESRC funded centre for Business, Relationships, Accountability, Sustainability and Society (BRASS)

Date Written: 2012

Abstract

Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy green products. While previous research on the topic has generally examined green consumption related to a single product label, numerous questions exist about why consumers choose various green products and services. We address these concerns by examining individuals’ actual green consumption as it relates to their environmental knowledge and personal affect towards the environment. These relationships are studied for a sample of more than 1,200 UK residents using multiple regression techniques. We show that individuals’ total green consumption is related to their environmental knowledge and personal affect towards the environment. These findings have important implications to policy-makers and businesses alike as greater efforts are made to encourage more widespread green consumption.

Keywords: green purchasing, green consumerism, green consumption, environmental knowledge, ecolabel

JEL Classification: M14, D10

Suggested Citation

Darnall, Nicole and Ponting, Cerys and Vazquez-Brust, Diego, Why Consumers Buy Green (2012). Vazquez-Brust, D. and Sarkis J. (eds.) GREEN-GROWTH: MANAGING THE TRANSITION TO SUSTAINABLE CAPITALISM, New York: Springer, pp. 287-308, Available at SSRN: https://ssrn.com/abstract=2118265

Nicole Darnall (Contact Author)

Arizona State University - College of Global Futures; School of Sustainability ( email )

800 S Cady Mall, PO Box 87402
Tempe, AZ 85287-5402
United States
602.496.0445 (Phone)

HOME PAGE: http://isearch.asu.edu/profile/1811617

Sustainable Purchasing Research Initiative ( email )

Arizona State University
https://sustainability.asu.edu/spri/
United States

Cerys Ponting

Cardiff University - ESRC funded centre for Business, Relationships, Accountability, Sustainability and Society (BRASS) ( email )

Cardiff University
55 Park Place
Cardiff, Wales CF10 3AT
United Kingdom

Diego Vazquez-Brust

Cardiff University - ESRC funded centre for Business, Relationships, Accountability, Sustainability and Society (BRASS) ( email )

Cardiff University
55 Park Place
Cardiff, Wales CF10 3AT
United Kingdom

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