Preference of Indian Tourists Towards Overseas Traveling & Domestic Tourism
Indian Journal of International Tourism & Hospitality Mgt, Vol. 4, No.1, ISSN: 09742913
25 Pages Posted: 4 Aug 2012
Date Written: December 1, 2010
Tourism is travel for recreational, leisure or business purposes. Tourism has become a popular global leisure activity. Due to the rapid liberalization, globalization and industrialization, Tourists have high levels of disposable income, considerable leisure time, are well educated, and have sophisticated tastes. There is now a demand for better quality products, which has resulted in a fragmenting of the mass market for beach vacations; people want more specialized versions, luxurious resorts, family-oriented holidays or niche market-targeted. India has a rich cultural heritage and a variety of tourist attractions. Tourism plays an extremely important role in the Indian economy with a contribution of 6.23% to the national GDP and 8.78% of the total employment in India. The Purpose of this paper is to examine the perception of Indian residents towards the preference of India or Abroad as a holiday destination. The Paper presents the results of the survey of 1326 respondents from the three states i.e. Delhi, Punjab and Haryana.
Keywords: Tourism, Indian holiday destination
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