Consumer Preferences and Brand Perception between Multibrands Outlets and Specialty Showrooms

Vistaas, ISSN- 0974-682X, p.1-7

21 Pages Posted: 4 Aug 2012

See all articles by Dr. Puja Waalia Mann

Dr. Puja Waalia Mann

Pratap Public School

Sushil Sharma

affiliation not provided to SSRN

Suman Madan

affiliation not provided to SSRN

Date Written: January 1, 2012

Abstract

India happens to have an organized garment and apparel sector comprising of garment manufacturers, exporters, suppliers, stockists and wholesalers, over the years this sector has been instrumental on earning foreign exchange for India. More and more quality fabrics from India is making waves across the fashion world, wider acceptability is because of the fact that they have a traditional touch, durability, quality and beauty. However with the advent of fashion conscious culture, and the entry of the global brands in India, the youth of India is getting more attracted towards such fashionable labels. The Prerogative behind doing this paper is to find out not only the youths inclination towards MBO (Multi brand outlets) rather to figure out how Urban and Rural Youth responds to these MBO spread across India.

Keywords: Brands, Quality, Outlets, Consumer, Youth

Suggested Citation

Waalia Mann, Puja and Sharma, Sushil and Madan, Suman, Consumer Preferences and Brand Perception between Multibrands Outlets and Specialty Showrooms (January 1, 2012). Vistaas, ISSN- 0974-682X, p.1-7, Available at SSRN: https://ssrn.com/abstract=2122974

Puja Waalia Mann (Contact Author)

Pratap Public School ( email )

Sector 6
Karnal, HI 132001
India

Sushil Sharma

affiliation not provided to SSRN ( email )

Suman Madan

affiliation not provided to SSRN

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
232
Abstract Views
1,027
rank
166,096
PlumX Metrics