Consumer Preferences and Brand Perception between Multibrands Outlets and Specialty Showrooms
Vistaas, ISSN- 0974-682X, p.1-7
21 Pages Posted: 4 Aug 2012
Date Written: January 1, 2012
India happens to have an organized garment and apparel sector comprising of garment manufacturers, exporters, suppliers, stockists and wholesalers, over the years this sector has been instrumental on earning foreign exchange for India. More and more quality fabrics from India is making waves across the fashion world, wider acceptability is because of the fact that they have a traditional touch, durability, quality and beauty. However with the advent of fashion conscious culture, and the entry of the global brands in India, the youth of India is getting more attracted towards such fashionable labels. The Prerogative behind doing this paper is to find out not only the youths inclination towards MBO (Multi brand outlets) rather to figure out how Urban and Rural Youth responds to these MBO spread across India.
Keywords: Brands, Quality, Outlets, Consumer, Youth
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