Suzlon Foundation: Engage, Empower, Sustain

16 Pages Posted: 4 Aug 2012 Last revised: 28 Aug 2012

See all articles by Amit Gupta

Amit Gupta

Management Development Institute; Indian Institute of Management (IIMB), Bangalore; Indian Institute of Management Amritsar; Indian Institute of Management Amritsar

Vasanthi Srinivasan

Indian Institute of Management (IIMB), Bangalore

Date Written: December 30, 2011

Abstract

The Suzlon case describes the manner in which the CSR activities of the organization moved from adhoc charity, deliberate philanthropy to strategic philanthropy to a more structured corporate wide CSR initiative. In this journey to institutionalized CSR, there was a need for Suzlon to strengthen its systems and processes, hire and retain the right kind of people and get the entire organization to buy into a common philosophy towards involvement in the communities in which Suzlon operated. This case throws light on the manner in which Suzlon went about recruiting a development professional to lead its CSR strategy, the manner in which the company’s understanding on sustainability issues began to get strengthened through the CSR department and finally the challenge faced by the department to pursue its intent and purpose within the organization, especially in the background of the financial crisis. The manner in which the leadership of Suzlon chose to engage with CSR is of significant interest for a number of infrastructure based organizations that have seen rapid growth in the Indian context. The case also demonstrates the need for companies to engage responsibly with communities, in particular when infrastructure requires acquisition of large land holdings.

Keywords: Suzlon, CSR, global operations, Institutionalization, financial crisis

Suggested Citation

Gupta, Amit and Srinivasan, Vasanthi, Suzlon Foundation: Engage, Empower, Sustain (December 30, 2011). IIM Bangalore Research Paper No. 345. Available at SSRN: https://ssrn.com/abstract=2123039 or http://dx.doi.org/10.2139/ssrn.2123039

Amit Gupta (Contact Author)

Management Development Institute

Faculty Block, B3
P.O. Box 60, Sukhrali, Mehrauli Gurgaon Road
Gurgaon, Haryana 122001
India

Indian Institute of Management (IIMB), Bangalore ( email )

Bannerghatta Road
Bangalore, Karnataka 560076
India

HOME PAGE: http://amitg@iimb.ernet.in

Indian Institute of Management Amritsar ( email )

Inside Government Polytechnic Campus
Polytechnic Road PO: Chheharta, G.T. Road
Amritsar, 143105
India

Indian Institute of Management Amritsar ( email )

Inside Government Polytechnic Campus
Polytechnic Road PO: Chheharta, G.T. Road
Amritsar, 143105
India

Vasanthi Srinivasan

Indian Institute of Management (IIMB), Bangalore ( email )

Bannerghatta Road
Bangalore, Karnataka 560076
India

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
58
Abstract Views
605
rank
387,899
PlumX Metrics