Innovation Commercialisation and Anticipated Return: A Typology of Innovative SMEs

57th Annual ICSB World Conference, 10-13 June 2012, Wellington, New Zealand

24 Pages Posted: 5 Aug 2012

See all articles by Thuy Hang Do

Thuy Hang Do

University of St. Gallen

Tim Mazzarol

University of Western Australia

Thierry Volery

University of St. Gallen

Sophie Reboud

Université de Bourgogne - Burgundy School of Business

Date Written: June 11, 2012

Abstract

This study presents a typology of innovative small to medium size enterprises (SMEs) based on their anticipated returns to an investment in the commercialisation of an innovation. A large multi-country sample was surveyed in relation to the process of commercialisation. A discriminant analysis identified four distinct groups based on their anticipated returns from the innovation, and how systematic they were in their process of commercialisation. The findings suggest that differences exist between firms in relation to age, size, R&D intensity, preference for project financing, treatment of intellectual property and the novelty of the innovation. Younger firms were more likely to have higher anticipated innovation returns, but a less systematic commercialisation processes. Adolescent firms were more systematic and more optimistic over returns. However, as firms matured and increased in size their commercialisation process became more systematic, but their anticipated returns more subdued. Older firms were both unsystematic and anticipating low returns.

Keywords: commercialization, innovation management, rent, SMEs

Suggested Citation

Do, Thuy Hang and Mazzarol, Tim and Volery, Thierry and Reboud, Sophie, Innovation Commercialisation and Anticipated Return: A Typology of Innovative SMEs (June 11, 2012). 57th Annual ICSB World Conference, 10-13 June 2012, Wellington, New Zealand. Available at SSRN: https://ssrn.com/abstract=2123975

Thuy Hang Do

University of St. Gallen ( email )

Tim Mazzarol (Contact Author)

University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia
+618 6488-3981 (Phone)
+618 6488-1072 (Fax)

Thierry Volery

University of St. Gallen ( email )

Varnbuelstr. 14
Saint Gallen, St. Gallen CH-9000
Switzerland

Sophie Reboud

Université de Bourgogne - Burgundy School of Business ( email )

29 rue Sambin
Dijon, 21006
France

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