Commercialisation in the Small Firm: Some Findings from Selected OECD Countries
25th Annual ANZAM Conference, 7-9 December 2011, Wellington New Zealand
20 Pages Posted: 5 Aug 2012
Date Written: 2011
Commercialisation is one of the most important areas of innovation, but remains poorly understood from a small business perspective. This paper draws on a multi-country sample of small firms in several advanced economies that are engaged in the commercialisation of innovation. It examines their approach to commercialisation so as to understand the relationships between innovation management processes and success in bringing new products to market. A number of aspects of this process were found to be related to commercialisation success. These findings and their implications for policy and practice are discussed in the present paper.
Keywords: commercialisation, Innovation, new product development, OECD countries, small firms
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