Commercialisation in the Small Firm: Some Findings from Selected OECD Countries

25th Annual ANZAM Conference, 7-9 December 2011, Wellington New Zealand

20 Pages Posted: 5 Aug 2012

See all articles by Tim Mazzarol

Tim Mazzarol

University of Western Australia

Sophie Reboud

Université de Bourgogne - Burgundy School of Business

Geoff Soutar

The University of Western Australia

Date Written: 2011

Abstract

Commercialisation is one of the most important areas of innovation, but remains poorly understood from a small business perspective. This paper draws on a multi-country sample of small firms in several advanced economies that are engaged in the commercialisation of innovation. It examines their approach to commercialisation so as to understand the relationships between innovation management processes and success in bringing new products to market. A number of aspects of this process were found to be related to commercialisation success. These findings and their implications for policy and practice are discussed in the present paper.

Keywords: commercialisation, Innovation, new product development, OECD countries, small firms

Suggested Citation

Mazzarol, Tim and Reboud, Sophie and Soutar, Geoffrey N., Commercialisation in the Small Firm: Some Findings from Selected OECD Countries (2011). 25th Annual ANZAM Conference, 7-9 December 2011, Wellington New Zealand. Available at SSRN: https://ssrn.com/abstract=2123978

Tim Mazzarol (Contact Author)

University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia
+618 6488-3981 (Phone)
+618 6488-1072 (Fax)

Sophie Reboud

Université de Bourgogne - Burgundy School of Business ( email )

29 rue Sambin
Dijon, 21006
France

Geoffrey N. Soutar

The University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
AUSTRALIA

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
24
Abstract Views
280
PlumX Metrics