Study of the BCG Matrix for Hindustan Unilever Limited
National Law University
August 4, 2012
This research paper categorize the entire product range of Hindustan Unilever Limited into Cash Cows, Stars, Dogs and Question Marks as per the Boston Consultancy Group (BCG) matrix. The analysis followed by the said classification has been done using empirical Indian market data.
Number of Pages in PDF File: 50
Keywords: BCG, HUL, Strategic Managemet
JEL Classification: M00, M10, M19, M31, M39
Date posted: August 5, 2012 ; Last revised: August 6, 2012