Turning an Innovation Intention into a Reality: The Role of Champions and External Agencies
Managing in the Pacific Century, 24th Annual ANZAM Conference, 2-4 December Melbourne, Australia.
16 Pages Posted: 6 Aug 2012
Date Written: December 3, 2009
Most research examining innovation measures retrospective innovation, or to what extent a company has adopted innovations during previous years. This longitudinal study was undertaken with small firms to examine two factors that allow organisations to have control and that therefore lead them to invest in future innovations. Using logistic regression the study found evidence suggesting that the decision to proceed with a planned innovation is significantly influenced by the presence of an internal champion within the company and the support of external agencies which are able to provide support to the implementation.
Keywords: external technology agencies, innovation adoption, internal champions, logistic regression, longitudinal study
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