Turning an Innovation Intention into a Reality: The Role of Champions and External Agencies

Managing in the Pacific Century, 24th Annual ANZAM Conference, 2-4 December Melbourne, Australia.

16 Pages Posted: 6 Aug 2012

See all articles by Kerrie Unsworth

Kerrie Unsworth

University of Western Australia Business School

Tim Mazzarol

University of Western Australia

Sophie Reboud

Université de Bourgogne - Burgundy School of Business

Date Written: December 3, 2009

Abstract

Most research examining innovation measures retrospective innovation, or to what extent a company has adopted innovations during previous years. This longitudinal study was undertaken with small firms to examine two factors that allow organisations to have control and that therefore lead them to invest in future innovations. Using logistic regression the study found evidence suggesting that the decision to proceed with a planned innovation is significantly influenced by the presence of an internal champion within the company and the support of external agencies which are able to provide support to the implementation.

Keywords: external technology agencies, innovation adoption, internal champions, logistic regression, longitudinal study

Suggested Citation

Unsworth, Kerrie and Mazzarol, Tim and Reboud, Sophie, Turning an Innovation Intention into a Reality: The Role of Champions and External Agencies (December 3, 2009). Managing in the Pacific Century, 24th Annual ANZAM Conference, 2-4 December Melbourne, Australia.. Available at SSRN: https://ssrn.com/abstract=2124709

Kerrie Unsworth

University of Western Australia Business School ( email )

35 Stirling Highway
Crawley, Western Australia 6009
AUSTRALIA

Tim Mazzarol (Contact Author)

University of Western Australia ( email )

35 Stirling Highway
Crawley, Western Australia 6009
Australia
+618 6488-3981 (Phone)
+618 6488-1072 (Fax)

Sophie Reboud

Université de Bourgogne - Burgundy School of Business ( email )

29 rue Sambin
Dijon, 21006
France

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