Social and Interpersonal Approaches to Design for Behaviour Change

Dan Lockton

Royal College of Art

August 6, 2012

This paper reviews a diverse set of social and interpersonal influence approaches and techniques which could be relevant to designers seeking to influence behavior change for social and environmental benefit. These include work on social proof (which already has some practical applications in household energy use reduction studies) and dramaturgical and contextual approaches to modelling interaction. Perspectives on interpersonal influence are also covered, such as techniques extracted from Dale Carnegie's 'How to Win Friends and Influence People', and a brief dive into the world of neuro-linguistic programming. In each case, implications for designers are highlighted and summarized at the end of the paper.

Number of Pages in PDF File: 15

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Date posted: August 6, 2012  

Suggested Citation

Lockton, Dan, Social and Interpersonal Approaches to Design for Behaviour Change (August 6, 2012). Available at SSRN: https://ssrn.com/abstract=2124913 or http://dx.doi.org/10.2139/ssrn.2124913

Contact Information

Dan Lockton (Contact Author)
Royal College of Art ( email )
Kensington Gore
London, SW7 2EU
United Kingdom
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