How Do Consumers Make Choices? A Survey of Evidence

11 Pages Posted: 7 Aug 2012

Date Written: September 2012


In this paper, we review the evidence about the purchase behaviour of consumers. We concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behaviour is also discussed.

Keywords: Consumer choice, Consumer experience, Information, Information processing

Suggested Citation

Babutsidze, Zakaria, How Do Consumers Make Choices? A Survey of Evidence (September 2012). Journal of Economic Surveys, Vol. 26, Issue 4, pp. 752-762, 2012, Available at SSRN: or

Zakaria Babutsidze (Contact Author)

SKEMA Business School ( email )


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