Learning from the Future – Modeling Scenarios Based on Normativity, Performativity and Transparency

XXIII ISPIM conference, Barcelona, Spain, June 2012

12 Pages Posted: 8 Aug 2012

See all articles by Henning Breuer

Henning Breuer

University of Applied Science for Media, Communication and Management; UXBerlin - Innovation Consulting

Jörn Schulz

Deutsche Telekom AG - Deutsche Telekom Laboratories

Julia Leihener

Deutsche Telekom AG - Deutsche Telekom Laboratories

Date Written: June 18, 2012

Abstract

The ability to deal with and learn in the face of uncertainty is a key capability of organizations in dynamic environments. Scenarios based on normativity, performativity and transparency foster organisational learning, allow preparing for alternative developments and working out preferred options. This paper builds on previous research on the analysis respectively modeling of future scenarios in the telecommunication industry. We introduce and exemplify a qualitative method of collaborative modeling. It combines the development of a normative vision with a grounded innovation approach to generate, aggregate and qualify insights in order to develop exploratory scenarios based on key uncertainty factors. At least as important as the resulting scenarios is the learning experience of the participants. We elaborate upon the process oriented implications and tools of scenario modeling as a learning activity.

Keywords: Future scenarios, Innovation Strategy, Organizational Learning, Access Business

Suggested Citation

Breuer, Henning and Schulz, Jörn and Leihener, Julia, Learning from the Future – Modeling Scenarios Based on Normativity, Performativity and Transparency (June 18, 2012). XXIII ISPIM conference, Barcelona, Spain, June 2012. Available at SSRN: https://ssrn.com/abstract=2125750

Henning Breuer (Contact Author)

University of Applied Science for Media, Communication and Management ( email )

Ackerstrasse 76
Berlin, 13355
Germany

HOME PAGE: http://www.hmkw.de

UXBerlin - Innovation Consulting ( email )

Schlesische Strasse 28
Berlin, 10997
Germany

Jörn Schulz

Deutsche Telekom AG - Deutsche Telekom Laboratories ( email )

Berlin
Germany

Julia Leihener

Deutsche Telekom AG - Deutsche Telekom Laboratories ( email )

Berlin
Germany

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