Marketing’s Strategic Role: An Analysis of Guest-Tek Interactive Entertainment Company

12 Pages Posted: 8 Aug 2012

Date Written: August 7, 2012

Abstract

Particularly, this case study provides facts pertaining to the marketing efforts of Guest-Tek Interactive Entertainment Company. Further the case derives the purposes of developing a marketing strategy when they enter in to Russian market. Secondly the case discusses about the implications of marketing strategies towards the organizational strategies. Further, an evaluation has provided with regard to the choice of business needs to consider when developing a marketing strategy. Besides, techniques have also discussed to develop the pertaining marketing strategy. To bring a new product to the market, properly planed marketing aspects are required. So therefore, the case encompasses a plan in order to implement for a proposed new product. The marketing environment is also another important criterion that needs to be assessed. Thus the case provides facts pertaining to the marketing environment on business marketing strategies. Finally, the case discusses about how the company can implement their marketing strategies in response to the changes in the marketing environment.

Keywords: Competitive Advantage, Marketing Strategy, New Products

JEL Classification: M3

Suggested Citation

Dissanayake, D.M.N.S.W., Marketing’s Strategic Role: An Analysis of Guest-Tek Interactive Entertainment Company (August 7, 2012). Available at SSRN: https://ssrn.com/abstract=2126450 or http://dx.doi.org/10.2139/ssrn.2126450

D.M.N.S.W. Dissanayake (Contact Author)

University of Kelaniya ( email )

Kelaniya
Sri Lanka
Western 11600
Sri Lanka

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