Pricing Visitor Preferences for Temporary Art Exhibitions

Tourism Economics, 21(1): 83–103

39 Pages Posted: 10 Aug 2012 Last revised: 9 Apr 2015

See all articles by Massimiliano Castellani

Massimiliano Castellani

Department of Statistics

Pierpaolo Pattitoni

University of Bologna, Department of Statistical Sciences; University of Bologna - Rimini Center for Economic Analysis (RCEA)

Laura Vici

University of Bologna - Department of Statistics; University of Bologna

Date Written: February 1, 2015

Abstract

This paper focuses on the initiatives that museum managers may implement to maximize the profits of museums located in tourist destinations and that host temporary art exhibitions. These initiatives have direct effects on visitor demand and indirect effects on the tourist destination. Classifying visitors into residents, excursionists and tourists, the authors evaluate their preferences and willingness to pay for managerial initiatives. They focus specifically on for-profit museums that host temporary exhibitions in medium and small tourist destinations. Visitor preferences are priced through discrete choice experiments submitted to a sample of (actual and potential) visitors to Castel Sismondo Museum in Rimini, Italy.

Keywords: cultural preferences, managerial initiatives, choice experiments

JEL Classification: Z10, C25, D12

Suggested Citation

Castellani, Massimiliano and Pattitoni, Pierpaolo and Vici, Laura, Pricing Visitor Preferences for Temporary Art Exhibitions (February 1, 2015). Tourism Economics, 21(1): 83–103, Available at SSRN: https://ssrn.com/abstract=2127112 or http://dx.doi.org/10.2139/ssrn.2127112

Massimiliano Castellani (Contact Author)

Department of Statistics ( email )

piazza teatini 10
rimini, 47921
Italy

Pierpaolo Pattitoni

University of Bologna, Department of Statistical Sciences ( email )

Via Belle Arti 41
Bologna, Bologna 40126
Italy

HOME PAGE: http://https://www.unibo.it/sitoweb/pierpaolo.pattitoni

University of Bologna - Rimini Center for Economic Analysis (RCEA) ( email )

Via Patara, 3
Rimini (RN), RN 47900
Italy

Laura Vici

University of Bologna - Department of Statistics ( email )

Via Belle Arti, 41
Bologna, Bologna 40126
Italy
0541434253 (Phone)

University of Bologna ( email )

Via Belle Arti
Bologna, 40121
Italy
0541434312 (Phone)

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
97
Abstract Views
996
Rank
519,860
PlumX Metrics