The Role of Assertiveness in Portfolio Risk and Financial Risk Tolerance Among Married Couples

15 Pages Posted: 9 Aug 2012

See all articles by John Gilliam

John Gilliam

Texas Tech University

Mayukh Dass

Texas Tech University - Area of Marketing

Dorothy Durband

Texas Tech University - Department of Personal Financial Planning

Vickie Hampton

Texas Tech University - Applied and Professional Studies

Multiple version iconThere are 2 versions of this paper

Date Written: 2010

Abstract

The financial risk tolerance of married couples was examined in order to determine if assertiveness impacted their financial decisions. Education, gender, asset ownership, relative income, and the wife’s cohort were considered to ascertain the possible influence of these factors on a couple’s assertiveness. Data were obtained from 110 couples using the Path 6 Profile and the Couples’ Risk Tolerance Questionnaire. Although asset ownership and the wife’s cohort affected the couple’s assertiveness, assertiveness itself did not notably impact their combined financial or portfolio risk tolerance. However, wife’s assertiveness did show a positive correlation with couple’s mean age and a negative correlation with husband’s income. Implications include communication strategies for couples when the wife was born between 1946 - 1967, has earned an advanced degree, and has had significant financial contribution to the family.

Keywords: assertiveness, financial planning, financial risk tolerance, investment risk, Survey of Consumer Finances

Suggested Citation

Gilliam, John and Dass, Mayukh and Durband, Dorothy and Hampton, Vickie, The Role of Assertiveness in Portfolio Risk and Financial Risk Tolerance Among Married Couples (2010). Journal of Financial Counseling and Planning, Vol. 21, No. 1, 2010, Available at SSRN: https://ssrn.com/abstract=2127308

John Gilliam (Contact Author)

Texas Tech University ( email )

2500 Broadway
Lubbock, TX 79409
United States

Mayukh Dass

Texas Tech University - Area of Marketing ( email )

Box-42101
Rawls College of Business
Lubbock, TX Lubbock 79409
United States
806 742 1924 (Phone)

HOME PAGE: http://www.mdass.com

Dorothy Durband

Texas Tech University - Department of Personal Financial Planning ( email )

United States

Vickie Hampton

Texas Tech University - Applied and Professional Studies ( email )

United States

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
44
Abstract Views
606
PlumX Metrics