Relationship between Decision Making Styles and Consumer Behavior

Actual Problems of Economics, Vol. 2, No. 4, 2012

6 Pages Posted: 16 Aug 2012

See all articles by Ahmed Imran Hunjra

Ahmed Imran Hunjra

University of Waikato; Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS)

Ghulam Shabbir Khan Niazi

affiliation not provided to SSRN

Hashim Khan

IQRA University - Islamabad Campus

Date Written: August 16, 2012

Abstract

The objective of this study is to identify different factors that impact consumer behavior on the basis of a decision making style. The sample size of this study was 250 questionnaires. The data were collected through a 5point Likert scale questionnaire. SPSS was used to analyze the data. Correlation and multiple regression were performed to measure the relationship between independent and dependent variables; independent sample ttest was applied to test the difference between male and female decision making styles. This study concludes there is a significant relationship between male and female decision making style and female respondents are more likely to assert that decision making styles influence consumer behavior. All the independent variables have significant positive relationship with consumer behavior.

Keywords: decision making style, consumer behavior, significant relationship, perfectionism, fashion

Suggested Citation

Hunjra, Ahmed Imran and Niazi, Ghulam Shabbir Khan and Khan, Hashim, Relationship between Decision Making Styles and Consumer Behavior (August 16, 2012). Actual Problems of Economics, Vol. 2, No. 4, 2012. Available at SSRN: https://ssrn.com/abstract=2130321

Ahmed Imran Hunjra (Contact Author)

University of Waikato ( email )

Te Raupapa
Private Bag 3105
Hamilton, 3240
New Zealand

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi (PMAS) ( email )

Muree Road Rawalpindi
Shamsabad, Punjab 44000
Pakistan
00923457162527 (Phone)

Ghulam Shabbir Khan Niazi

affiliation not provided to SSRN ( email )

Hashim Khan

IQRA University - Islamabad Campus

5, Khayaban-e-Johar
Islamabad, H-9
Pakistan

Register to save articles to
your library

Register

Paper statistics

Downloads
342
Abstract Views
1,920
rank
88,890
PlumX Metrics