Determinants of Business Success of Small and Medium Enterprises

International Journal of Business and Social Science, Vol. 2, No. 20, November 2011

7 Pages Posted: 16 Aug 2012 Last revised: 3 Jun 2015

See all articles by Javed Jasra

Javed Jasra

IQRA University

Ahmed Imran Hunjra

University of Waikato; Pir Mehr Ali Shah Arid Agriculture University Rawalpindi

Aziz Ur Rehman

FUIEMS Foundation University

Rauf I. Azam

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi

Muhammad Asif Khan

IQRA University - Islamabad Campus

Date Written: August 16, 2012

Abstract

The small and medium enterprises (SMEs) play critical role in the development of the country. The success of SMEs depends on number of factors. This study examines the role of key factors in the success of SMEs in Pakistan. The study also investigates the relationship between SMEs success and its determinants. Target population of the study was SMEs operating in different lines of business from service to manufacturing. Sample size of this study was 520 small and medium lines of businesses. Responses of the subjects were collected through questionnaires. SPSS software is used for analysis. This study concludes that there is a significant relationship between business success and its determinants. The result also shows that financial resources are the most important factor in the success of business perceived by small and medium enterprises. The success of small and medium enterprises can contribute significantly in the development of the country.

Keywords: business success, financial resources, marketing strategy, technological resources

Suggested Citation

Jasra, Javed and Hunjra, Ahmed Imran and Rehman, Aziz Ur and Azam, Rauf I. and Khan, Muhammad Asif, Determinants of Business Success of Small and Medium Enterprises (August 16, 2012). International Journal of Business and Social Science, Vol. 2, No. 20, November 2011. Available at SSRN: https://ssrn.com/abstract=2130356

Javed Jasra

IQRA University

Defence View
Shaheed-e-Millat Road (Ext.)
Karachi, Sindh 75500
Pakistan

Ahmed Imran Hunjra (Contact Author)

University of Waikato ( email )

Te Raupapa
Private Bag 3105
Hamilton, 3240
New Zealand

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi ( email )

Muree Road Rawalpindi
Shamsabad
Pakistan
00923457162527 (Phone)

Aziz Ur Rehman

FUIEMS Foundation University ( email )

Islamabad
Pakistan

Rauf I. Azam

Pir Mehr Ali Shah Arid Agriculture University Rawalpindi ( email )

Muree Road Rawalpindi
Shamsabad
Pakistan

Muhammad Asif Khan

IQRA University - Islamabad Campus ( email )

5, Khayaban-e-Johar
Islamabad, H-9
Pakistan

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